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    "Internet plus" did not bring significant benefits for the ceramic industry
    发布时间:2016-07-16 消息来源:本站 作者:管理员
    Ceramic industry into the Internet has become the hottest topic in the industry, but it did not bring significant benefits for the ceramic industry, for this result, an industry expert made the following analysis.
    Online selling, or do the line.
    Ceramic business than other industry business to hard to get a start, because always are the producers and distributors of line under the cooperation of the sales system, it can be said that the design, construction and paving and other tasks are handed over to the business to complete the desire is "stupid too naive". Now the ceramic electric business is low sales promotion, then appears and after-sales logistics problem is broken transactions on both sides of the heart.
    Ceramic business can not rely on Taobao, using his own official website to create exclusive "virtual stores", does not provide ordering and logistics service, request a consumer choice: commercial person to shop experience, to determine the order and design activities.
    Regal enterprises can play the linkage model?
    Many local ceramic is a wish to the products are exported to abroad by the electricity supplier, in the opinion of experts this is a beautiful but not practical vision, if not a tyrant enterprise is not to do. For example, you buy Apple mobile phone, then almost all of a second or even third and fourth tier cities are able to find the apple store, either a simple download a software or repairs and upgrades, but ceramics? Not necessarily every ceramic enterprises can shop around flowering can provide consumers the same line experience, the exhibition hall is like the image of the external window, promotions, when stores is moved to move to the country to run, so strong support in the capital, stores, personnel and technology on the strength of ceramic enterprises, want to like apple to buy mobile phones sold as ceramic tile is impossible.
    Publicity should not be the electricity suppliers to do
    Aware of this linkage model is difficult to change, industry insiders said more attention to business promotion function, but experts believe that this get together and attention and price bombing and sour, many choices can let consumers really remember several brands? Not to speak of a certain brand of a category a styles. If the ten kinds of ceramic tile remember three, then read a hundred after consumers have the impression is likely to only ten to.
    To do the official website of the ceramic enterprises, more than decoration good a Taobao shop strong too much, because consumers to see just your products, your presentation and your logo, and exclusive services and information, isn't this better than the ceramic tile polishing Taobao into the ocean sea is more effective??
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